We will learn how to set up social media reports in Google Data Studio in this article. We all use social media properly; some of us use it for work, some for pleasure. One of the most often-used venues for businesses to go online is social media. It is accurate to say that it is the domain with the most promise. Social media might be the ideal place to start and continue when marketing business or sales because it can reach millions of people at once.
Social media networks are used by nearly all startups and small enterprises for paid product or business marketing. Since everyone uses it, consumers interact with brands and businesses based on the most effective targeting algorithm, particularly those offered by Facebook and Instagram.
However, gathering, presenting, and summarizing the data insights from the weekly or monthly social media marketing campaigns can occasionally be a challenge for marketers. Using Sheet or perhaps Slides, unskilled marketers make charts and graphs, pasting screenshots of the data insights over the slides to share with their clientele. The client has no control over that since the data is not interactive; he is powerless to alter it or see it from an alternative angle.
The client does not have much time to sit down and comprehend what your report is stating, and it appears strange. Google Data Studio has fixed all of these problems. A complete business journey can fit on a single canvas.
Why is it Important to Setup Social Media Reports in Google Data Studio?
Content on social media has grown to be incredibly large. We have a ton of metrics from Facebook, Twitter, Instagram, LinkedIn, and other platforms. They can’t fit on one page or in one chart. However, if you use Google Data Studio and have a smart marketer working for you, you can access a one- to two-page report that contains everything. Almost everything is available on a single page.
For smaller but more dynamic and interactive reports, Google Data Studio has two intriguing capabilities. In order to display several metrics and dimensions on a single chart, we offer drill-down and optional metrics. and even with viewer access when we share it. All of the measurements and dimensions are displayed to the visitor on that one chart. In order to maintain accurate, optimal, and interactive reports, we will examine several cool report templates and learn how to work with them in today’s lesson on setting up social media reports in Google Data Studio.
You may also like>>> Best Google Data Studio Functions For Calculated Fields [Best Guide]
How to Setup Social Media Reports in Google Data Studio?
I will show you how to conceptually map certain reports I’ve prepared based on your company needs, and then utilize Google Data Studio’s relevant tools to transform your ideas into reports. We’ll look at several helpful metrics that are crucial in the modern business world and what a report’s readers want to know about their company.
Clients want to know how important their organic social media tactics are. It is your duty as a marketer to simplify those tactics by producing dynamic and interactive reports.
Let’s explore a few of the interesting reports for Instagram and Facebook.
You might wonder why, in order to view basic reports, we must plot our Instagram data in Google Data Studio. The basic answer is that you can distribute these reports to any team member or organization that has viewer access. It goes without saying that you would prefer not to provide outsiders access to your Instagram business account.
Setup Social Media Reports in Google Data Studio Using Starter Templates
In this section, we’ll look at some awesome starter templates for Facebook and Instagram and learn how to set up social media reports in Google Data Studio. I have some nice Porter.com templates. I’ll walk you through using those templates.
Note: In order to use Facebook and Instagram insights on Google Data Studio, you need two third-party connectors.
1 – Facebook insights
2- Instagram Insights
For whatever reason, nevertheless, you can experiment using these templates using the Google Analytics Sample data source that Google Data Studio provides if you’d rather not use third-party connectors.
Now let’s get started.
Step 1>
To get the templates from Porter.com, click this link.
https://portermetrics.com/en/templates/facebook-insights-report-template/
Step 2>
In a new tab, a full-screen report template will open. After selecting Download Template, select Access the Template.
Step 3>
After selecting the Three vertical, select “Make a copy.”
Step 4>
You’ll see a pop-up asking you to connect the data source in the drop-down menu on the right.
Step 5>
Assuming we are practicing with Google Analytics, choose Google Analytics from the list.
Step 6>
When you click the Copy Report button, a new tab will open with your copy open in an instant.
The file can be renamed to suit your needs.
Step 7>
This contains seven pages of comprehensive reports covering every kind of data insight that you would require to view using Google Data Studio. Don’t read the report’s introduction on page 1.
Step 8>
Manage the data in your charts by clicking on the chart, choosing the dimension, and then choosing the metric.
Setup Social Media Reports in Google Data Studio Using Parameters for Facebook Report
This part will cover how to set up social media reports in Google Data Studio as well as the insights that can be obtained by utilizing the template mentioned above. Now that the template has been properly imported, we can use the fully functional report and alter it to suit our requirements. We can alter any aspect of this template, including metrics and dimensions, to better suit our brand’s color scheme and necessary insights.
Let’s start by taking a look at the pages that this template has.
1 – Facebook Insights
This is the general summary of the Facebook page. The total reach, impressions, interaction, new users, messages, and notifications are all visible to us.
2 – Page Audience
This gives you complete information on your target audience, including gender, age range, location, and specific region. These pairings are sufficient to provide you with insightful information about your users. We still have a ton of alternatives at our disposal. For example, we can combine impressions and clicks, region 1 and region 2, night and day, weekdays and weekends, and a ton of additional combinations that will aid in our understanding of the development and real performance of your Facebook data.
3 – Content Performance
To ascertain and illustrate the performance of our material based on postings and its analytics, we have an abundance of time series charts, scorecards, and line charts here. We are able to observe which of our numerous posts is doing averagely, which is receiving the most traffic, and which is receiving the fewest impressions. The user’s interactions with respect to time, date, user type, gender, and other variables are also visible. The last one is a table chart that shows us each post by name or title along with a ton of other metrics like region, clicks, impressions, spending, sessions, and so on. These are metrics, so we can obviously add or remove sessions as needed. You can add as many metrics as you’d like using optional metrics if the page is full.
4 – Page Reaction
The purpose of this website is to examine simply the responses from our followers. Reactions on Facebook include Like, Haha, Love, Angry, Sad, and more. With the use of this page template, we are able to determine which topics or pages are receiving the most compliments and praise, as well as which are receiving criticism and melancholy. Reactions can also be categorized by pages, dates, posts, etc.
5 – Video Performance
For insights and analysis on video performance, this is the dedicated page. Facebook provides text posts, photos, and videos to share on. When it comes to monetizing content, videos are the most significant. We therefore have a distinct section to track the performance of the videos here, including like vs. dislike, views, views per week, impressions, clicks, revenue, VTR performance, and reactions. Lastly, there is a table chart with films sorted by title and name, followed by a plethora of data to provide important information.
6 – Messenger Insights
It is now an area for messenger insights, as the name implies. Here is where we can have all messenger-related procedures. We are able to view the number of messages received by each gender. Which geographical area? Which day, week, and what hour is it? and so forth. There can be innumerable combinations of dimension(s) and metric(s). All that matters is that the report’s author—everyone is an expert in their field. Additionally, before they reproduce it into a Google Data Studio report, they have some important mapping in mind.
That covers everything needed to set up social media reporting in Google Data Studio for marketers and social media managers utilizing the above-mentioned templates.
I hope this guide is useful to you.
Given that you are here, I recommend you learn more about Google Data Studio.
You may also like>>> Top 3 FREE Community Visualization Apps In Google Data Studio [Free Apps]
Key Notes
- To leverage Facebook and Instagram insights, you need to use a third-party connector from Porter.
- Since I utilized sample data for this article, any faults you may have noticed in the charts are the result of using improper data.
- Additionally, Instagram and other comparable networks can be utilized with the template.
You may also like>>> How To Create A Leaderboard In Google Data Studio [Updated Guide]
Conclusion
I hope you like this tutorial. We gained knowledge on how to set up Social Media Reports in Google Data Studio. We made an effort to instruct you on how to use Google Data Studio’s social media reporting feature. I chose a social network template that was entirely customizable. I just tried it with Facebook, but you could use it with Instagram or other social media sites as well. I hope I was able to correctly explain the social media template tutorial to you all. You can leave a comment below if you have any questions about Data Studio.
Thanks for reading. Keep learning with Office Chaser.